Memory Lane - 2018

Let’s take a stroll down memory lane back to 2018, when the Hopscotch Collection launched in-store at Lacey Lane. Back when we were still a brick-and-mortar store, before going online-only.

The excitement was unreal. So much so that some of our amazing customers lined up overnight outside the store just to be part of it. The buzz made it to the local radio, and one of the presenters came by to see it for for himself.

Inside, the store was buzzing. We had freshly picked mandarines from Nikki’s tree to hand out, and the collection flew off the shelves. Lifelong friendships were formed among the mamas and their kids, and the laughter and energy in the store was contagious. Some of the customers who were there that day are still with us now, which makes it even more special.

By the end of the day, we were completely wiped out, but in the best way. That kind of tired that comes from pure gratitude and joy. Looking back, this launch was such a special part of our journey. We feel so blessed to have such an incredible community supporting Lacey Lane, and remembering moments like these makes our hearts swell. We just feel so lucky to do what we do and to love every minute of it.